Perception..!!

{Well this blog I wrote as a project. It seems you guys have really liked all my previous blogs. Thanks for your appreciations, but instead of praising them in private I would love if you guys can write them as comment below each blog. Anyways about this blog: Its an outsourced project to me. I am supposed to write more of such types in very less time alloted. Hence without reviewing it for second time I am publishing it. I will reconsider it asap and update the editions. Till then I am quite sure the words below will be make atleast some sense}

Perception



Perception plays a very important role in decision making!! Take this example:

In a party, where Shyam was on his part time job of a waiter, a lady lost her diamond ring. There was a police inquiry and all the guests, servants, caterers and everyone in the party were Maharashtrian except him. He being a Bihari was detained by police for inquiry. He was harassed to the best possible way. Though later the ring was reported to be misplaced by the lady herself, the question here is why didn’t police detain anyone else than a Bihari? In a heated argument with the friend over the same issue we came up with the conclusion that it was all about Perception. See perception took a place so widely and wildly that no one from police, caterers or guests even thought of having a second thought about the police detaining or questioning just a poor outcast Bihari without any sort of proof or reason. Is being a bihari his fault?

Same goes for Muslims in our country and I probably need not explain what I am talking about, cause it’s a wide perception.

If perception when so strong can make the most learned living being on earth loose his logic and reasoning then its noteworthy to think that how this perception when harnessed in proper sense can help to serve personal or utilitarian motives.

Marketers today make the maximum use of this perception game theory. They are the people who understand completely the power of perception. They do not leave any stone unturned to catch, mold and create consumers perception. Be it be FMCG basic product or an Luxurious product, each marketer try to hit on the perception of the consumer. Better put as Brand Identity. Identification of each individual to the brand.

Remember Anchor and Colgate war for their toothpaste box cover design? And of course the close up jingle “kya aap closeup karte hai?”. The only motive behind it was to impact upon target consumer’s mind that its just close up because of which that you get confidence and all good things happens to you. And how about Big B coming to screen and often advising you to include Dabur Chawanprash in you diet, or to drink Dabur Glocouse, or to eat Dabur Hajmola, or to apply Emami Boroplus cream.

In case you are aware of the few facts as that Shahrukhan is no more brand ambassador of Santro, now he is for Hundai i10, similarly, Pepsi has not renewed its contract with Sachin for Pepsi’s promotion, because it feels Sachin no more represent youth.

What’s the relation between Shahrukh’s not being a brand ambassador and perception? Its very obvious that now Santro wants its consumers or target audience to look at Santro and say it’s a Middle class man’s vehicle that were not able to identify themselves with the standards of Shahrukh Khan now with ordinary people can perceive the car to be affordable and meant for them.

Similarly now Pepsi has Dhoni, Irfan Pathan, Narayan Kartik, Deepika Padukone, etc as young face of its youngistan campaign. And it wants its target audience to perceive that it’s the voice of Young people who fall in category of Youngistan, a utopia where everything is possible.

Perception is everywhere. Probably the reason behind our every action is the perception of things.

Well as a consumer, to decide if this marketers have the right to play with our perception, will be diplomatic answer. Its after all depends on customer to customer how he takes these imposed perceptions. So you decide if its perception or fact..?